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Our philosophy

Yatte Minahare

In Suntory, we always embrace the unknown. We always dare to question the status quo, take on new challenges, and never give up. We believe that courage is the key to great success, and that the future belongs to those that dream big.

This spirit is embodied in our value, "Yatte Minahare"—the spirit of ambition to dream big, take challenges, and never give up. This is our founder's saying, which drives us to go on bold ventures and to be pioneers and entrepreneurs.

Our stories

How It All Began
Our founder Shinjiro Torii always pushed boundaries, inspired by his vision to bring Western-style wines and liquors to Japan.
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Pursuing the Perfect Beer
Learn about our dream of making the perfect beer that led us to create The Premium Malt's beer.
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Our Daring Entrepreneur Spirit
Suntory is never satisfied with the status quo. Learn about how we take up the challenge of entering new industries.
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Making the Impossible Possible
At Suntory, we challenge what the world thinks is impossible. Read about how we created the world's first blue rose.
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