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Making the “Brilliance of Life” a Reality

We recently renewed Suntory Group’s “Corporate Philosophy” to reflect the company’s cherished founding spirit and motto.

We believe that the “Purpose” of our business is “To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature,” and we have defined “Growing for Good,” “Yatte Minahare” and “Giving Back to Society” as the “Values” that our employees should embrace in order to achieve our Purpose.

These words encapsulate the entire history of Suntory since our founding, driven forward by our unwavering spirit that has led to the broad range of businesses we have today, from premium spirits and beverages to health foods.

As Suntory Group has become increasingly global and diversified in recent years, employees of various nationalities and languages are involved in a wide range of responsibilities across the business. All our employees will come together as one based on this philosophy, aiming for the same Purpose and sharing the same Values, which will lead to better collaboration and value creation for our global business.

The “brilliance of life” cannot be achieved without the brilliance of the earth and society. As people and as a business, we are sustained by the blessings of nature.

Climate change and the loss of biodiversity are urgent priorities that we cannot afford to ignore, both for the future of our planet and humanity, as well as for our own business. In particular, we believe that water sustainability is critical for a company like Suntory, whose business is to deliver the blessings of nature. We will strive to become “water positive” by spreading the knowledge and expertise built up in Japan, such as through our water source conservation activities, to countries around the world. Suntory will also promote initiatives to reduce CO2 emissions, contribute to circular economy for plastics, and respect human rights throughout the entire supply chain.

These efforts to contribute to a sustainable society are positioned at the core of Suntory’s business, precisely because they lead to the “brilliance of life.”

Suntory is not just a manufacturer of products. We are a company that creates rich experiences through our products and services. We develop bonds between people, create joy and inspiration, and bring out the “brilliance” of each and every one of our consumers and customers. This lies at the foundation of Suntory’s spirit of “Monozukuri*”.
To achieve this goal, we need “innovation” and “unparalleled quality,” which are nurtured by focusing on our market with a fresh perspective each day. Suntory employees all over the world, who share the spirit of “Monozukuri” across borders and cultures, collaborate and exchange expertise cultivated in various regions as a “global company originated in Japan” to spread the smiles of consumers around the world.

At the same time, we will work hand in hand with local restaurants, bars and retailers that are supporting food and beverage culture, to accelerate our efforts to deliver new value to consumers.

Our “Global” expansion, coupled with our deep commitment to the “Local” community, are the indispensable driving forces that enable Suntory to create a future brimming with the “brilliance of life.”

Takeshi Niinami

Representative Director, President & CEO
Suntory Holdings Limited

*Monozukuri – Japanese term for craftsmanship
**OMOROI – intriguing everyone by achieving the impossible with extraordinary dedication, and at the same time being joyful, bold and brilliant.

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